Overview
Flora is a modern flower arrangement boutique based in the heart of NYC, designed for a new generation of flower lovers.
The brand reimagines the traditional flower shop experience — making fresh blooms feel playful, personal, and perfectly Instagrammable. With a focus on everyday joy rather than rare luxury, Flora invites millennials and Gen Z to see flowers as a form of self-expression and connection.
Brand Concept
Rooted in the idea that “Flowers are our love language,” Flora celebrates the emotional power of gifting and receiving blooms. The secondary tagline, “When flowers say more than words,” reinforces this message with a wink — giving the brand a cheeky, heartfelt personality that’s both sincere and lighthearted.
Design Direction
The visual identity combines a clean, modern logotype with a playful color palette of light pink, sunny yellow, and fresh green, evoking the natural beauty of petals and leaves while keeping the tone bright and contemporary. Rounded typography and icon illustration accents add a touch of warmth and approachability, reflecting the shop’s friendly, inclusive vibe.
Tone & Experience
Flora feels like your witty friend who always knows how to make you smile — whether through a fresh bunch of tulips or a clever caption. The brand voice is playful, confident, and conversational, bridging the gap between heartfelt emotion and everyday charm.
From doorstep deliveries to weekend flower runs, Flora makes it easy (and fun) to say it with flowers — no special occasion required. 🌸
Designs
