Overview
Hippeas is an organic snack brand on a mission to shake things up and reinvent snacking for the better, one chickpea at a time.
As their Digital Marketing Manager, I established their digital brand identity for their US market launch. I creative directed and produced monthly photo and video shoots used across sales, digital, and email. I also oversaw their social media strategy and designed their social media assets.
I launched their influencer marketing program, securing over 200 creator partnerships, and grew their Instagram community from its inception to 50,000 followers.
Summer of Love Campaign
In 2017, Hippeas launched their Summer of Love campaign distributed through organic and paid social, web, and event activations across festivals and expos. I led production with an external creative agency to produce photography as well as short and long-form videos.
For Hippeas's 2nd annual Summer of Love, I partnered with two long-term creators to participate in the campaign's creative. The influencers promoted the campaign on their social channels to drive traffic to Hippeas's eCommerce site and retail partner locations.