Overview
This ad concept reimagines Porsche’s classic car models through a nostalgic lens, blending vintage luxury with quiet Americana. The campaign pairs Porsche’s timeless design with the evocative worlds of Edward Hopper’s paintings—most notably Nighthawks—to create a striking visual contrast between motion and stillness, boldness and introspection.
Both Porsche and Hopper emerged from the same era, yet they symbolize vastly different ideas: Porsche embodies speed, elegance, and precision, while Hopper captures stillness, solitude, and the rhythm of everyday life. Merging the two creates a dialogue between luxury and the ordinary, suggesting that even in life’s quietest moments, beauty and sophistication can exist side by side.
The tagline, “Luxury. Everyday.”, anchors this idea—reminding viewers that driving a Porsche isn’t reserved for special occasions. It’s an experience meant to elevate the everyday, turning even the most routine moments into something extraordinary.
Process
Designs
Print Advertising Mockup
Website Design
Website Mockup
Website Mockup
Instagram Campaign Mockup