Overview
Spin is one of the leading micromobility companies operating dockless electric scooters on campuses and in cities across North America and Europe.
As their Social Media Creative Marketing Manager, I led the creative direction for quarterly content shoots and campaigns across various US markets to highlight Spin’s existing and new operating cities.
Content was produced in partnership with our agency and used across our social, blog, email, and public relations. I also led the strategy and casting efforts for influencers to support integrated marketing campaigns, driving awareness to safety initiatives, city launches, events, and increased ridership.
Art Basel Activation
During Art Basel Miami 2019, Spin launched their campaign: Art That Moves You.
Spin sponsored "Not Another Art Show", a pop-up immersive experience designed to bridge the gap between art, fashion, culture, music, tech & philanthropy. At the show, five artists painted 60 Spin scooters which were then deployed back into our Miami fleet for riders to enjoy.
I supported the event branding, managed digital creative to promote the talent and event, and oversaw live and post event coverage across social media.